December19 Shortlisted at the Independent Agency Awards 2025
December19 is the proud recipient of a shortlist for ‘Best B2B Campaign’ at the Independent Agency Awards 2025!
The Independent Agency Awards, in partnership with MAD//Fest, honours the trailblazing work that defines the independent agency sector. This is where the dedication, creativity, and expertise of winning agencies and individuals are acknowledged.
See here for the full shortlist: https://awards.allindependentagencies.org/shortlist/
Xero | Healthy brand, healthy business
Most people don’t think about finance products until they need to. So to make the most of this limited and infrequent opportunity when businesses are in-market, we’d need to plant the seeds of the Xero brand long before they would blossom at decision time.
Instead of focusing on the tiny percentage in-market we’d invest in priming the vast majority who weren’t yet - adopting B2C norms for the ambitious B2B brand.
Solution
Our media strategy focussed on expanding brand fame and stature by making Xero stand out across multiple touchpoints:
1. Broad reach and penetration
2. Repeated exposures
3. Emotional impact and memorability with a distinctive asset
See below for our work with Xero in full.