December19 Shortlisted at the Thinkbox TV Planning Awards 2025
December19 has received two nominations at the 2025 Thinkbox TV Planning Award:
🏆 TV Planning Independent Agency of the Year
🏆 Best Ongoing Use of TV - December19 with Xero
The awards, in conjunction with Campaign, are designed to celebrate fantastically effective uses of TV and to recognise the extremely talented people behind them.
Brilliant planning - that delivers brand and business benefits - lies at the heart of all successful advertising, and these awards are about finding and recognising the most innovative and successful TV activity, whether that be as part of a multi-media advertising campaign or simply shining on its own.
The winners will be announced at a live awards ceremony hosted at The Brewery on Thursday 10th July.
See here for the full shortlist: https://www.thinkbox.tv/news-and-opinion/tv-planning-awards/thinkbox-tv-planning-awards-shortlist
Xero | Healthy brand, healthy business
Most people don’t think about finance products until they need to. So to make the most of this limited and infrequent opportunity when businesses are in-market, we’d need to plant the seeds of the Xero brand long before they would blossom at decision time.
Instead of focusing on the tiny percentage in-market we’d invest in priming the vast majority who weren’t yet - adopting B2C norms for the ambitious B2B brand.
Solution
Our media strategy focussed on expanding brand fame and stature by making Xero stand out across multiple touchpoints:
1. Broad reach and penetration
2. Repeated exposures
3. Emotional impact and memorability with a distinctive asset