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THE BIG QUESTION:
XERO

Healthy Brand, Healthy Business

The challenge

  • No.3 in UK Accounting Software, Xero needed to close the gap on Sage and QuickBooks.

  • Awareness was 61% lower and previous campaigns were inconsistent and indistinctive.

The bigger question

  • Only 5% of SME businesses are in-market at any time, and they switch software every 6 years.

  • Why fight an expensive bidding war for today's 5% instead of owning tomorrow's 95%?

The results

  • 1m subscribers, reached 7 months early

  • +194% increase in unaided awareness

  • 30% of sales driven by advertising

  • +85% market share growth

READY TO ASK YOUR OWN BIGGER QUESTION?

Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.

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