Healthy Brand, Healthy Business
No.3 in UK Accounting Software, Xero needed to close the gap on Sage and QuickBooks.
Awareness was 61% lower and previous campaigns were inconsistent and indistinctive.
Only 5% of SME businesses are in-market at any time, and they switch software every 6 years.
Why fight an expensive bidding war for today's 5% instead of owning tomorrow's 95%?
1m subscribers, reached 7 months early
+194% increase in unaided awareness
30% of sales driven by advertising
+85% market share growth
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.