Flea and Tick Control Collar
Seresto needed to cut through in a low-interest category dominated by big-spending competitors.
While brand awareness existed, flea and tick prevention ranked low on pet parents' concerns.
How do we interrupt the consumer journey at peak seasonal demand and showcase Seresto as the most convenient, long-lasting solution?“
+10% sales uplift during campaign period
+4% increase in consideration among pet owners
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.