The challenge

• Walking holiday specialist Ramblers Worldwide Holidays faced a problem: national press consumed 40% of their budget but delivered only 9% of leads.

• Growing competitor spend left them struggling to stand out in a declining market where interest in walking was falling and holidaymakers favoured relaxation over physical challenge.

• They needed to stimulate leads and new website users while finding a way to differentiate in an increasingly cluttered landscape.

The bigger question

• What if you stopped spreading budget across underperforming titles and went all-in with the one that actually delivers?

The results

• +361% increase in leads from The Telegraph

• +1192% traffic to RWH website YoY

• +1340% new users YoY

• +80% of all national press leads now from The Telegraph (+90% increase YoY)