A Different Kind of Society
When Nationwide removed passbooks, Nottingham Building Society had a 3-week window to capture disaffected 55+ savers.
While time pressure suggested we go digital, the audience wasn’t in that channel.
Should you target your audience where it's convenient, or where they are? Are you choosing channels based on your timeline or their behaviour?
+66% OOH over-delivery
£9k added value vs planned CPT
£16.84 CPT (+40% efficiency)
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.