Silver award for best Cross-Format at the Outdoor Media Awards 2024

We’re thrilled to have been handed the Silver award for best Cross-Format Campaign at the Outdoor Media Awards 2023 for GWI’s ‘Who cares?’, in partnership with Mediabridge and Truant London.

The Outdoor Media Awards celebrates the most original, effective and purposeful out-of-home advertising created over the past year and the talent driving it.

Run by Clear Channel in partnership with Campaign, the OMAs honour standout work across four categories: Creative, Planning & Execution, Effectiveness, and A Platform for Good.

A witty, provocative and hard-to-miss campaign that shows the force of brilliant copywriting, smart media placement and the physical ad.

The awards are a showcase of the incredible power and abilities of Out of Home advertising.

Fantastic to celebrate amongst the industry’s best - and a great collaborative effort. Congratulations, everyone!