Awin Appoints December19 as Media Partner of Choice
Global affiliate marketing platform Awin has appointed independent creative agency Juice as its lead strategic and creative partner, alongside independent media agency December19, as it looks to accelerate its brand presence and growth in the US and beyond.
The partnership has been designed to operate as one joined-up team, with Juice leading strategy and creative, and December19 shaping where those ideas land in market to deliver work with real impact.
Awin’s ambition and clarity of vision were key factors in the appointment, with a brief that stood out for its scale of thinking and intent to push beyond traditional expectations of B2B marketing. As a global platform connecting advertisers with a vast network of partners to drive growth, Awin is focused on continuing to evolve the category and expand its impact in key markets.
Juice will lead the overall strategic and creative direction, working in close collaboration with December19 to ensure the work not only stands out, but delivers effectively in market and drives meaningful commercial impact.
Together, the partnership reflects a shared belief in work that not only captures attention, but shifts perception and creates meaningful commercial impact in a category often defined by sameness.
“Awin is one of those rare clients that doesn’t just talk about ambition, they’re set up to act on it. They’ve already built a strong position, but there’s a clear appetite to push things further and challenge the category. There’s been great chemistry between the teams and a shared drive to do something that actually stands out.”
Alan Poole, CEO, Juice
"Awin is the kind of brand we love working with - operating in a competitive space and needing a media partner that challenges assumptions and out-thinks the competition. Partnering with Juice brings together strong media thinking and creative work, giving Awin a genuinely integrated solution. We're excited to get started."
David Lucy, Managing Director at December19
About Awin
Awin is a global leader in affiliate and partner marketing, connecting advertisers and publishers to drive performance-based growth.
About Juice
Juice is an independent, B Corp-certified creative agency combining strategic thinking with bold creative ideas to drive brand and commercial impact. Clients include BMW, IHG and Highland Spring.
About December19
December19 is an independent media planning and buying agency based in London. Known as “The Bigger Question Agency”, it delivers competitive advantage through strategic interrogation. Clients include Onken, Viking Cruises, Olympia, and IAB.