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THE BIG QUESTION:
MHR

World of Work 2050

The challenge

  • MHR needed to reach senior decision-makers in a crowded HR tech market dominated by players like ADP, Sage, and Workday, plus AI-powered startups.

  • Executives filter out sales pitches, so MHR had to establish itself as a trusted voice on workplace transformation rather than just ‘another software vendor’.

The bigger question

  • Could an editorial partnership position MHR as the go-to expert on the future of work?

  • Would genuine thought leadership content, free from sales messaging, drive measurable business outcomes?

The results

  • 133 downloads and 7 demo requests directly attributed to Telegraph content

  • 2:08 average dwell time with top content achieving 3:47 dwell time, delivering 12,500 unique users

  • +68% increase in website dwell time directly from Telegraph

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