World of Work 2050
MHR needed to reach senior decision-makers in a crowded HR tech market dominated by players like ADP, Sage, and Workday, plus AI-powered startups.
Executives filter out sales pitches, so MHR had to establish itself as a trusted voice on workplace transformation rather than just ‘another software vendor’.
Could an editorial partnership position MHR as the go-to expert on the future of work?
Would genuine thought leadership content, free from sales messaging, drive measurable business outcomes?
133 downloads and 7 demo requests directly attributed to Telegraph content
2:08 average dwell time with top content achieving 3:47 dwell time, delivering 12,500 unique users
+68% increase in website dwell time directly from Telegraph
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.