MAYA

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What are you interested in?

Behavioural Science Only

All Marketing Theory

Brand & Business Context

Your Industry & Product/Service Type Overall Business Objectives Market Position & Competition Company Resources & Strengths

Product & Brand Information

Brand Personality & Vision Product Benefits Uniqueness & Added Value Known Flaws or Weaknesses

Target Audience Insights

Target Group Definition Consumer Buying Method Consumer Motivations & Needs Current Perceptions & Attitudes Psychological Obstacles

Campaign Objectives

Precise Role for Advertising Desired Immediacy of Response Specific Mental Responses Desired

Creative & Message Considerations

Existing Creative Brief/Core Message Advertising Conventions Core “Engagement Idea” Desired Tone/Style

Budget & Measurement

Advertising Budget Current KPIs & Measurement Practices Data Availability Openness to New Measurement

Specific Constraints & Opportunities

Media Channel Preferences/Restrictions Past Campaign Performance Specific Data/Research Targeting Nuances