Recycle Your Electricals
Over 103,000 tonnes of small electricals are binned every year and over 880m unwanted electrical items gather dust in homes.
Despite 88% of people believing recycling matters, only 43% find recycling electricals easy, creating a significant gap between intention and action.
What if consistent presence arounds moments when people are naturally open to change shifted recycling into a sustained habit?
Could an always-on strategy, aligned with real life decluttering triggers build the kind of mental availability that drives lasting behaviour change at scale?
+7% YoY increase (‘23/24) in recycling - highest level in 5 years
+13.5% uplift in people saying they are in the habit of recycling
100% increase in searches for “Recycle Your Electricals” at a cost per action of 60p
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.