The challenge
In a category dominated by Starbucks and Costa, ECL sat in 5th place for brand familiarity.
The challenge was to use outdoor media to close that perception gap and earn ECL a rightful place in every coffee lover's hand.
The bigger question
Could strategic OOH alone transform a challenger brand's standing and how do we turn the entire city into our coffee shop? We asked ourselves how to choreograph urban touchpoints so precisely that Emmi would become impossible to ignore across every mindset and mission in the consumer's day.
The results
+14% surge in brand familiarity, lifting ECL from 5th to 3rd
+13% consideration increase in ‘treat myself’ occasions
84% persuasion rate in London
READY TO ASK YOUR OWN BIGGER QUESTION?
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.