At December 19 we are bewildered by those who continue to talk about the end of the press industry due to today's technological advancements. People will continue to favour the tactility of newspaper and magazines and they will be around for many, many years to come. Still a great way of targeting varied audiences and delivering detailed or impactful messages, Dan and Dave B will utilise their extensive knowledge to recommend titles - big or small - as long as they adhere to our client's business requirements.
Viral seeding, SEO, social media, affiliate, search, viral marketing etc There is so much to get to grips with. Digital has exploded into our world and with extraordinary changes comes extraordinary opportunities. December 19's promise to our clients is to explain, rather than confuse, and to ensure they are buying into digital platforms for the right reasons rather than being there because they think they should be there. Duncan is one of the digital old guard and is happy to take a step-by-step approach when tackling our client's objectives.
What a powerful medium to build your brand; grand, imposing and impactful. Or you may want to lead your customers off the street through smaller, targeted opportunities. There is so much scope with outdoor advertising and with digital technology becoming ever more influential, up-to-date messaging can now be considered. Nick has over 15 years experience and is well versed at delivering the best outdoor campaign for our clients.
The UK loves watching TV with the technological developments in HD and 3D it's a great time for advertisers to jump in. Whether you are looking to build your brand, or achieve rapid response, television delivers and with so many channels and internet opportunities, TV advertising is open to everyone. David Y, Jay and Jade are the masters at channel planning and buying for our clients.
There has never been so much investment in the commercial radio industry and with large audience delivery, but low entry costs, radio continues to be an attractive proposition for advertisers. Large national or smaller regional campaigns, radio has a great history of delivering response and will continue to do so. With numerous local and national stations, you need a real expert to direct your advertising. Steve has been doing this for 15 years and loves nothing more than talking radio.
A truly impactful medium for advertisers; a fully absorbed audience sitting in front of commercials in a heightened mood and watching in a glorious, oversized, picture-perfect package. More comfortable surroundings, enhanced picture and sound quality and the second coming of 3D means cinema is as attractive as ever. David N has the fortunate task of immersing himself in all things cinema and will happily buy tailored client packages; from major national deals to smaller localised campaigns.
"There's very little advice in men's magazines, because men don't think there's a lot they don't know. Women do. Women want to learn. Men think, "I know what I'm doing, just show me somebody naked."
Jerry Seinfeld
Jerry Seinfeld
"We do not talk - we bludgeon one another with facts and theories gleaned from cursory readings of magazines and digests."
Henry Miller
Henry Miller
"It isn't glamorous until after the film is finished, and you are at the premiere and getting your picture on the cover of magazines."
Taylor Hackford
Taylor Hackford
"People say it's really the press who create those sound bites about fashion. That's what sells magazines and clothes."
Isaac Mizrahi
Isaac Mizrahi
"There are people who appear in the magazines and I don't know who they are. I've never seen anything they've done and their careers are over already."
Matt Damon
Matt Damon
"It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper."
Jerry Seinfeld
Jerry Seinfeld
"The advertisements are the most truthful part of the newspaper."
Thomas Jefferson
Thomas Jefferson
"Everything you read in newspapers is absolutely true, except for that rare story of which you happen to have first-hand knowledge."
Erwin Knoll
Erwin Knoll
"Every time a newspaper dies, even a bad one, the country moves a little closer to authoritarianism; when a great one goes, like the New York Herald Tribune, history itself is denied a devoted witness."
Richard Kluger
Richard Kluger
"The way for newspapers to meet the competition of radio and television is simply to get out better papers"
Henry Louis Mencken
Henry Louis Mencken
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Morris Hite
Morris Hite
"You should always believe what you read in the newspapers, for that makes them more interesting."
Rose McCaulay
Rose McCaulay
"I mean look at Madonna, there's a poster of her all over the world when she has a new album and I don't think they're any good. But there's a lot of PR."
Victoria Jackson
Victoria Jackson
"The one thing we know from our experience with posters is, the wider the dissemination, the better off you are."
Gerald Nance
Gerald Nance
"The posters are nothing more than advertising, and advertising relies on the popular culture. In this case, it was guns, women, wild clothing, crazy fashion, crazy hair."
John Kisch
John Kisch
"We're almost there. Outdoor advertising is evolving to a world of two-way advertising very, very fast."
Stephen Freitas
Stephen Freitas
"I mean look at Madonna, there's a poster of her all over the world when she has a new album and I don't think they're any good. But there's a lot of PR."
Victoria Jackson
Victoria Jackson
"We're almost there. Outdoor advertising is evolving to a world of two-way advertising very, very fast."
Stephen Freitas
Stephen Freitas
"The one thing we know from our experience with posters is, the wider the dissemination, the better off you are."
Gerald Nance
Gerald Nance
"The posters are nothing more than advertising, and advertising relies on the popular culture. In this case, it was guns, women, wild clothing, crazy fashion, crazy hair."
John Kisch
John Kisch
"Television is more important than people. If it were not, we would have people standing in the corners of our rooms"
Alan Coren
Alan Coren
"I hate television. I hate it as much as peanuts. But I can’t stop eating peanuts".
Orson Wells
Orson Wells
"If you read a lot of books you are considered well read. But if you watch a lot of TV, you're not considered well viewed."
Lily Tomlin
Lily Tomlin
"When I got my first television set, I stopped caring so much about having close relationships."
Andy Warhol
Andy Warhol
"Television is like the invention of indoor plumbing. It didn't change people's habits. It just kept them inside the house."
Alfred Hitchcock
Alfred Hitchcock
"Television enables you to be entertained in your home by people you wouldn't have in your home."
David Frost
David Frost
"Art may imitate life, but life imitates TV."
Ani Difranco
Ani Difranco
"TV is chewing gum for the eyes."
Frank Lloyd Wright
Frank Lloyd Wright
"When television is good, nothing is better. When it's bad, nothing is worse."
Newton N. Minow
Newton N. Minow
"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam."
Marshall McLuhan
Marshall McLuhan
"I might have had trouble saving France in 1946 - I didn't have television then."
Charles de Gaulle
Charles de Gaulle
"Radio is the theatre of the mind"
Steve Allen
Steve Allen
"The whole country was tied together by radio. We all experienced the same heroes and comedians and singers. They were giants."
Woody Allen
Woody Allen
"It's not true I had nothing on, I had the radio on."
Marilyn Monroe
Marilyn Monroe
"My father hated radio and could not wait for television to be invented so he could hate that too."
Peter De Vries
Peter De Vries
"People in America, when listening to radio, like to lean forward. People in Britain like to lean back."
Alistair Cooke
Alistair Cooke
"The appeal of cinema lies in the fear of death."
Jim Morrison
Jim Morrison
"Cinema is the most beautiful fraud in the world"
Jean-Luc Goddard
Jean-Luc Goddard
"The screen is a magic medium. It has such power that it can retain interest as it conveys emotions and moods that no other art form can hope to tackle."
Stanley Kubrick
Stanley Kubrick
"Cinema is an old whore, like circus and variety, who knows how to give many kinds of pleasure. Besides, you can't teach old fleas new dogs."
Federico Fellini
Federico Fellini
December 19's team has been carefully selected to make sure the media advice and delivery we provide is based on years of quality experience. We talk to our clients to get a real understanding their business and marketing objectives.
Our research will provide a greater understanding of their market, competitors and audience, and our media plannnig will be tailored to provide the most efficient use of their media spend.
Our research will provide a greater understanding of their market, competitors and audience, and our media plannnig will be tailored to provide the most efficient use of their media spend.
As our website illustrates, December 19 has the capability to construct media schedules across all media channels. Our network of talented media specialists understand the intricacies of their field; Digital, TV, cinema, press, radio or outdoor.
With combined experience of over a hundred years between nine of us, we have the contacts, the know-how, and the passion to deliver our clients smart, thoughtful media solutions.
With combined experience of over a hundred years between nine of us, we have the contacts, the know-how, and the passion to deliver our clients smart, thoughtful media solutions.
We take a standard industry agency commission from the media owners once we have purchased the space but no other cash incentives so there is no preference to whom we use. All media channels we select are based on enhancing our clients' business, not ours.
Utilising our experience and long standing relationships with the advertising sales teams saves our clients money and achieves the best deals on their behalf.
Utilising our experience and long standing relationships with the advertising sales teams saves our clients money and achieves the best deals on their behalf.
Dave has been working in the business for 13 years. His nine years' experience at some of the UK's leading agencies - Universal McCann, Carat and Initiative - has provided him with a perfect education in understanding the varying media markets, whilst his two stints at Elmscott Advertising has taught him the value of spending smaller media budgets wisely.
He specialises in constructing plans which will make the most of our client's budgets ensuring they gain the maximum value from their media budgets.
He specialises in constructing plans which will make the most of our client's budgets ensuring they gain the maximum value from their media budgets.
Dan spent 13 years rising through the ranks at the very well regarded media agency, Universal McCann. As a member of the board, he lead a highly successful press team which worked on leading advertising campaigns for some of the biggest names in retail, motors, finance, technology, fashion, and luxury.
He is renowned for delivering incredible pricing results and has worked on award-winning campaigns which have created some outstanding sales results for his clients. He has an extensive contact list which is testament to his professional and personable outlook when dealing with industry figures.
He is renowned for delivering incredible pricing results and has worked on award-winning campaigns which have created some outstanding sales results for his clients. He has an extensive contact list which is testament to his professional and personable outlook when dealing with industry figures.
Objective: To launch the re-designed Big Issue
Target: High income city dwellers
Action: High impact outdoor sites in key cities / National Press day before and day off launch
Result: Circulation uplifts for the opening three weeks
Main news positions
Rail 6 sheets in London stations
Sport environment for Barton ad
The Cromwell Rd "i"
Objective: Reach greater number of people but convey premium values
Target: High earners who have impeccable style taste
Action: Quality press (front page and page 3), national press supplements (cover and early sites) and homes magazines (early sites)
Homes sector: early sites
Nat press supps: premium sites
Nat press supps: premium sites
Quality newspapers: premium sites
The Big Issue
Ligne Roset
"We audited numerous accounts under Dan’s management and his knowledge of the market resulted in fantastic cost results for his client. These were achieved without a detriment to quality which was even more impressive."
“December 19’s professionalism, courtesy, enthusiasm, diligence and hard work were a very big factor in my company’s first year of success. Their contacts reads like a who’s who in the media industry and this managed to open so many doors for us while their pr and media campaign resulted in sales which we could not have imagined so early in the beginning. I would not hesitate for a second to recommend December 19 for all your media needs. They will get the profile you need, with the publication you need it in, guaranteed. Ten out of ten.”
"Without shadow of a doubt the service and media delivery received from December 19 was beyond our wildest dreams. The feedback from our offices around the counrty has been phenomenal - everyone has been blown away by the media they secured for the launch of the redesigned Big Issue."
"We found December 19 to be talented, amicable, highly cooperative and modest. Their tireless efforts resulted in great savings on our media space. They come with our fullest recommendations and look forward to continuing our working relationship with them."
"I am exceptionally pleased with the work December 19 has fulfilled for us. I wish we had appointed them 6 months earlier."
"I would like to thank Dan and December 19 for a fantastically quick turnaround on a time sensitive brief in response to a client project on some work we were doing for KPMG. Dan provided us with very valuable audience research, as well as ensuring access to great expertise in both online and offline media. I would highly recommend Dan for his experience, media insight, ability to deliver to tough briefs, and most importantly, his dedication to getting the best for his clients."
"I am extremely pleased with the input from December 19. Their suggestions for our advertising campaign have been absolutely spot on and they take a genuine interest in our business, not just the marketing spend we have. I have recommended them on two occassions and both parties have expressed their thanks as they have also been very happy with December 19".
"A refreshingly straight forward approach to media buying and planning, with superb networks and great results. The December 19 team have been instrumental in helping me grow the new brands that we work with as they take their first steps into media buying and advertising."
