It All Happens at Workspace
Workspace needed to strengthen brand associations and stand out in a crowded London office space market dominated by established competitors.
Awareness and understanding of Workspace's offer remained weaker, particularly among SME decision makers — requiring a campaign that could cut through with both relevance and scale.
Could an AV-led "Show not Tell" strategy drive measurable commercial outcomes in a slower market environment?
We asked whether a multi-channel approach anchored in compelling content could prove its commercial value through rigorous causal impact analysis.
+39% uplift in web-booked viewings directly attributed to BVOD exposure
30.2m impressions delivered across digital
110 additional viewings over 8 weeks
£384k incremental rental revenue derived from viewing uplift
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.