Seresto
Driving Sales & Consideration with an Integrated Media Campaign
Launched:
2025
Challenge
Seresto needed to cut through in a low-interest category dominated by big-spending competitors like Frontline. While brand awareness existed, flea and tick prevention ranked low on pet parents’ concerns, and previous media activity hadn’t driven significant sales uplifts. The challenge was to interrupt the consumer journey at peak seasonal demand and showcase Seresto as the most convenient, long-lasting solution.
Solution
We delivered a multi-channel campaign anchored by a brand TV campaign that placed Seresto at the heart of trusted pet-related programming, ensuring strong national reach among dog and cat owners. This was supported by regional radio activations to boost coverage in high-risk flea and tick zones, while influencers and podcasts provided authentic storytelling to build trust and emotional resonance with pet parents. Finally, digital and PPC activity captured consumer intent, using advanced targeting, contextual placements, and competitor search capture to ensure Seresto was visible at the moment pet owners were actively researching solutions.
Effectiveness
+4%
Increase in consideration
+10%
Sales uplift
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