Workspace
Driving Brand Impact for Workspace with AV-led Campaign
Launched:
2025
Challenge
Workspace needed to strengthen brand associations and stand out in a crowded London office space market dominated by established competitors. Although brand familiarity was at its highest in two years, awareness and understanding of Workspace’s offer remained weaker, particularly among SME decision makers, requiring a campaign that could cut through with relevance and scale.
Solution
We delivered a multi-channel “Show not Tell” strategy anchored in AV storytelling. Using BVOD, digital audio, social, display, and high-impact OOH, the campaign not only reached Workspace’s SME audience at scale but also delivered proven commercial impact. Independent causal impact analysis showed significant uplift in viewing bookings attributable to BVOD, even in a slower market environment.
Effectiveness
30.2M
Impressions delivered across digital
39%
Uplift in web-booked viewings directly attributed to BVOD exposure
110
Additional viewings generated over 8 weeks
£384k
Incremental rental revenue in year one rising to £2.1m over five years (21:1 ROI)
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