MEET RAY
Our revolutionary audience targeting platform that goes beyond the surface to understand what truly drives consumer behaviour, powered by Starcount.
Ray combines the market's most powerful data sources in a privacy-first approach that's built for the future.
Ray maps real world behaviours to specific postcodes, combines Open Banking data with genuine interests, and delivers insights across 2000+ behavioural attributes that transform how you reach your audience
Census data and ONS insights
Building demographic foundations that actually matter
£100bn of UK spending data
Showing where money really goes across every payment method, from credit cards to direct debits
300+ search intent signals
understanding the complete picture of consumer motivation
David Lucy, Managing Director, December19
“Ray represents our commitment to asking the difficult questions other agencies avoid. By connecting real behaviour, genuine passions, and actual spending patterns, we're giving brands the tools to challenge category norms and drive measurable commercial advantage. And we're doing it with complete transparency and privacy-first principles.”
Built on our foundations of full transparency and open partnerships, Ray gives you:
Complete visibility
Into your audience insights with merchant-level transaction data
Custom targeting
Based on real behaviours across programmatic, OOH, and addressable TV
Privacy-first solutions
That are cookie-independent and future-proofed
Direct activation
Across every channel—from major DSPs to connected TV platforms
Our clients are already seeing the difference.
When you understand not what people claim to buy, but their actual purchasing behaviour mapped to real interests, everything changes.
Your media planning becomes precision, not guesswork.
Your budgets work harder.
Your results speak for themselves.
PARTNER WITH US TODAY
Experience exceptional programmatic advertising with December19. Our team is ready to help you achieve your business goals.