This is Engineering
Engineering faces an outdated stigma of hard hats and high vis, while a critical shortfall of engineers threatens the UK economy.
To position engineering as a viable career path in young minds, the campaign needed to engage audiences in channels that felt authentically theirs and show that engineering is cool and interesting.
Could targeted social video content, tailored to different audience segments including underrepresented groups, break through outdated perceptions and make engineering feel relevant to young people?
>55% video completion rate, demonstrating engagement
1.6m video views across multiple social platforms
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.