Chase Distillery

Our task was to drive brand awareness using Chase's 'Field to Bottle' video asset supported by print executions

12%
Uplift in brand awareness
20%
Increase in sales
Project Information

Target audience

We used TGI to create an audience of ‘discerning spirit drinkers’ focusing on country of origin, novelty and quality.

For social media we used brand and media insight resulting in 16 carefully designed audiences.

Our insight

The gin sector was very much on an upward trajectory and major players were driving category investment. Brand awareness of Chase was relatively low against competitors so we needed to achieve cut through to our target audience.

Our solution

Identifying key media touchpoints for our audience we created a 360 degree strategy to meet the identified objectives across print, social, digital and cinema.

Social played an important part of the campaign where we ran event support, standard brand comms as well as retail promotion support. The key to our social presence was the opportunity to not only be part of the conversation but start the conversation around ‘Field to Bottle’ and Chase Distillery.

Retargeting was layered into the campaign to drive further down the conversion funnel and push sales.

Channel Mix

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The Chase team have really enjoyed working with the december19 team on the 360 media planning for our “All in the Chase” campaign. They are a great bunch of guys, smart, agile, innovative and always go the extra mile for the client. We are all focused on delivering our current media campaign and looking forward to working with them on remainder of 2021 planning.

Andrew Carter, Managing Director
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