Make Time for Onken
Onken needed to balance short-term sales for new product launches with long-term brand growth in a highly competitive yoghurt category.
The brand required a strategy that would build fame and reach while ensuring sustained exposure to light buyers and new audiences.
Could a TV-led strategy deliver immediate sales impact and lasting brand fame in a crowded FMCG category?
We asked whether hero spots on contextually relevant programming, supported by OOH and digital, could maximise efficiency while driving conversions across multiple product lines.
£68k liner TV added value provided (14% over-delivery)
17.3m OOH impressions delivered (3% over-delivery)
3.9m digital impressions delivered
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.