The Path of Positivity
NHS Charities Together faced low awareness, modest budgets, and a saturated market dominated by well-established competitors with loyal donor bases.
With limited budget, they needed a different approach to cut through and forge meaningful connections with potential donors.
What if authentic content integration with a trusted TV show could help us sidestep the limitations of conventional charity and earn genuine attention?
+17% surge in awareness, with 36% of viewers engaging with the content and 68% endorsing the partnership as authentic
4.3 fluency score - System1’s Ad of the Week
8% uplift in donation likelihood
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.