NHS Charities Together
Leveraging 'Loose Women' to drive charitable impact
In an increasingly crowded charitable sector, NHS Charities Together needed to build meaningful donor relationships and maximise impact despite limited brand awareness and budget constraints.
Launched:
May - October 2024
Partners:
ITV (Loose Women)
Challenge
NHS Charities Together needed to increase brand awareness and donor engagement with a limited budget, facing low spontaneous recognition and minimal understanding of their charitable work.
Solution
We partnered with ITV's 'Loose Women' to create native, emotionally resonant content targeting ABC1 women aged 55+. Developed contextual TV commercials and social media content featuring real NHS staff and patient stories, integrated seamlessly with the show's authentic, warm style.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Effectiveness
Brand identification
90%
52%
Ad recall amongst ‘Loose Women’ viewers
36%
Viewer engagement/intent to support
8%
Uplift in donation likelihood
4.3
Fluency Score
System1's Ad of the Week
THINK WE’D BE A GOOD FIT?
Looking for a media partner? Tell us your business objectives and we will discuss our approach. Straight-talking, results-focused and no media jargon…that’s a promise!