December19 Awarded Silver at the Outdoor Media Awards 2025
We're celebrating a silver win at the Outdoor Media Awards for 'That Deserves an Emmi' - our campaign with Emmi Caffe Latte that proved doing things different pays off.
The Challenge: Transform a convenience store coffee into a lifestyle brand in a category dominated by Starbucks and Costa. Emmi sat at 5th place for brand familiarity in London. Time to shake things up.
Our Approach: We turned the city into Emmi's coffee shop. Every Underground station became prime real estate. Every billboard told a story. Strategic planning met creative excellence, targeting high-frequency commuter routes and retail hotspots across London and Manchester.
The Results Speak:
Brand familiarity jumped from 66% to 80% in London
Emmi climbed from 5th to 3rd place in brand recognition
54% campaign recognition cut through the noise
84% persuasion rate proved our media mix worked
"Treat myself" consideration showed +7 to +13 point advantage over competitors
This wasn't traditional advertising. We choreographed consumer journeys, owned transport hubs, and built frequency that rivalled TV - at a fraction of the cost.
The 'New Approach' silver in the Effectiveness category recognises brands that dare to be different with their media strategy. Sometimes the best path forward means changing direction entirely.
Congratulations to the entire team and our brilliant client partners at Emmi Caffe Latte. When strategic planning meets creative courage, magic happens.
And that definitely deserves an Emmi.
