That Deserves an Emmi
In a category dominated by Starbucks and Costa, ECL sat in 5th place for brand familiarity.
The challenge was to use outdoor media to close that perception gap and earn ECL a rightful place in every coffee lover's hand.
Could strategic OOH alone transform a challenger brand's standing and how do we turn the entire city into our coffee shop?
We asked ourselves how to choreograph urban touchpoints so precisely that Emmi would become impossible to ignore across every mindset and mission in the consumer's day.
+14% surge in brand familiarity, lifting ECL from 5th to 3rd
+13% consideration increase in ‘treat myself’ occasions
84% persuasion rate in London
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.