Take Me to Eagle Beach!
Long haul travel requires significant investment, making fear of missing out the biggest driver for early bookings.
The target audience seeks adventure but also needs confidence in a risk-free destination, requiring both information and inspiration to envision themselves there before committing to book.
Could strategically timed large-format OOH capture attention during moments of stress and daydreaming, turning commuter frustration into Caribbean wanderlust?
We asked whether showcasing Eagle Beach in this way would drive affluent travellers to book early.
96% of those exposed said they would take action
9/10 agreed their impression of Aruba improved
+44% increase in unprompted awareness
+47% increase in site traffic YoY
Ready to Ask the BIGGER QUESTIONS
Breakthrough moments don't come from comfortable conversations.
They come from the willingness to interrogate assumptions, challenge briefs, and think differently.