On December 19th 2008, global recession and redundancy gave way to hope and opportunity. Here was a chance to escape the corporate media machine and its culture of insecurity and greed.

It was time to create something new. Something to stand against the tired and uncaring media agency format and offer a new direction. A different model of agency, endowed with a whole-heartedly honest and customer-focused approach.

Armed with decades of experience in media planning and buying, as well as the shared vision of a company with integrity and transparency, this was an opportunity that our founders grabbed with both hands.

The result? An agency unfazed by swimming against the corporate current. An agency in relentless pursuit of business karma. An agency with a beating heart and a keen eye. December 19.