News

D19 turns 7. Celebrating the highs, learning from the lows.

We are delighted to say that on the 30th September, December 19 celebrated its 7th birthday, and boy-o-boy what a seven years it’s been!

With far too many stories to recount here, we’ll save the best of them for the 10th anniversary book we are planning to publish, but on reaching such a milestone I felt compelled to write a few words on the highs and lows.

Our 7th year in business was our biggest year yet. While existing clients were spending more, we were winning new business, growing the team from 8 to 16, becoming members of the IPA, securing industry awards and being invited to join a European network of independent agencies, all without compromising our core values of independence, transparency and honesty. Even just writing down these achievements is wearing me out, no wonder I can add losing my hair to the list!

Needless to say, we were full of optimism heading into our 8th year, with a client portfolio to be proud of, when 2 days into our new financial year, our biggest client Monarch went into administration.

Our feelings towards the sad news has already been well documented so I won’t labour on it here, but as a client, Monarch was the dream. A close-knit team who were always professional, yet personable, collaborative and honest. They always paid us on time and kept us close to their business so that we could always give them our best.

Four weeks on from MAD (Monarch Administration Day) we have had to dust ourselves down and make some very tough decisions every day to secure December 19’s future. I know we will continue to make some good decisions, and perhaps a few more mistakes, but guided by our principles of working with an experienced and passionate team, highly collaborative clients and only working with organisations who cherish our independent status, will allow December 19 to continue to prosper for another 7 years.

To lose your biggest client through no fault of your own is a bitter pill to swallow, but in the words of Ian Brown – For Everything A Reason…or maybe F*ck Everything And Rumble is more appropriate.

Keen to finish on a high, I’m thrilled to share that only 4 weeks in to our 8th year we have already secured 2 exciting new clients and been shortlisted for another. We’ve also been completely bowled over by the good will and support we have received from across the media industry over the last month, far too many to mention but you know who you are.

Here’s to making more memories!

Dave x