News

Columbus Direct choose D19 for media planning and buying

Having recently been invited to review their existing media strategy going into the busy winter travel period, December 19 are very proud to confirm that we have now been appointed to manage all Columbus Direct media planning and buying.

Despite being one of the UK’s most recognisable financial services brands, our detailed market and competitor analysis established a need for Columbus to improve media efficiency by taking a more audience-focused approach. We revised their media strategy and channel selection in relation to this, and have also worked to refine the contribution of digital.

Our initial campaign will kick off before the end of the year and we’re extremely excited about what we can go on to achieve together in 2017.