Royal Academy of Engineering

Our task

To challenge this view and portray engineering as a coveted career choice displaying the breadth of careers available to all.

Target audience

Core audience of 13-18 year old students.

A secondary target of influencers: parents and teachers.

Our insight

Engineering has an outdated stigma of hard hats and high vis jackets. A critical shortfall of engineers threatens holding back the UK economy.

Our solution

Various long and short form education video executions as well as specific social channels were chosen for each audience. Additional single image and carousel formats were also
used as key traffic drivers to site.

Outcome

85% Increase among those exposed to the campaign to consider a career in engineering.

19m Completed video views at a CPV of £0.01.